tbd / tbd / christian science monitor

GTM / Product Launch

Christian Science Monitor

Monitor Global Outlook Service — Creating and launching a regional news service for the financial market.

Strategy & GTM
Collateral
Website Build

GTM & Strategic Planning

GO-TO-MARKET RESEARCH AND LAUNCH CONSIDERATIONS

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Deliverables

  • Fully subject-matter website for service aggregating CSM content relevant to the new financial market focus.

  • Market research

  • Budget preparation and management

  • Sales projections

  • Business and product modeling

  • Go-to-market project plan

  • Go-to-market timeline with deliverables

  • Regional reports/templates and final publications

Context

Led the product development and market launch of a new financial news analysis service, “Monitor Global Outlook.” The product was a B2B and B2C service, sold to corporate, financial, and government markets. The go-to-market plan reflects market research and tactical planning for executing a new product launch.

Task

Led development of the service in coordination with CSM staff, and built the go-to-market plan and delivery website. Ran the full go-to-market workflow end-to-end, from product development and marketing communications strategy through market launch.

Outcomes

The product was launched within a 6-month window after key deliverables were handed off to the CSM team.

Collateral

FRONTIER MARKETS MONITOR, REGIONAL REPORTS

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Context

CSM outsourced the development of its regional reports related to the Frontier Markets Monitor service.

Task

Developed 6 regional reports using CSM's article content. We controlled all styling, page layout, and functionality within CSM's brand guidelines.

Outcomes

We developed reports according to spec and provided launch material to CSM for further use.

Deliverables

  • 6 regional reports, fully developed

  • Regional report templates

Website

FRONTIER MARKETS MONITOR WEBSITE

Context

CSM outsourced the development of its adjacent microsite to our team.

Task

Develop a full-featured microsite that ingests CSM content from a direct feed provided by CSM.

We controlled all design, styling, page layout, and functionality within CSM's brand guidelines.

Outcomes

We developed the website to spec and launched it within six months of our engagement window.

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Deliverables

  • Website development plan

  • Website specifications and use case studies

  • Website code and repositories

  • Website page templates