Websites
Online Learning Consortium
Full brand redesign from identity to messaging and collateral.
Before Redesign
After Redesign
Background
As COO at The Online Learning Consortium, I initiated a full rebrand of the organization, from identity, messaging, collateral, and a redesign of the website as part of an initiative to rebrand the organization and to increase awareness of OLC’s programs and services.
The goal of the redesign was to improve the user experience and make it easier to find programs and services. Our impact of the redesign was an immediate increase in enrollments for professional development courses and certification, increasing individual and institutional membership, and increasing attendance at OLC local and national events.
The website created in 2014, and the design and overall site architecture remained in use until 2025.
Created: 2015
URL: onlinelearningconsortium.org
Pages: 100+ pages
Applications: Adobe InDesign, Adobe Photoshop
Platform: WordPress, Elementor Page Builder
Code: HTML and CSS for customizations
Services: abConsulting Marketing Agency
Note:
This style was trending at the time as an easy-to-access, easy-to-read, colorful, and cheerful experience for the individual. This look is outdated today.
